TITLE White atelier BY CONVERSE KICHIJOJI
- Type
- SHOP/TOKYO
- Client
- コンバースフットウェア (株)【現: コンバースジャパン株式会社】
- Year
- 2017. 8
- SPACE
- INTERIOR
- GRAPHIC
- PLANNING
吉祥寺エリアに合わせた、ファミリーで楽しめるショップをプランニング
コンバースのシューズの直営店『White atelier BY CONVERSE』の2号店が吉祥寺にオープンしました。原宿の1号店に続き色々なお手伝いをさせていただいています。「ライフスタイルをゼロから作り上げていくアトリエ」というコンセプトはそのままに、ファミリーのお客さまが多いという吉祥寺エリアに合わせたショップをご提案。ショップのスペースデザイン、グラフィックデザイン、プランニングなど幅広くお手伝いをしています。デザインのポイントは「ファミリーで楽しめるお店」。キッズスペースはもちろん、キッズ向けのフィッティングサービスなど、吉祥寺店ならではのサービスのほかイベントやグッズも充実しています。
Planning a family-friendly shop tailor-made for the Kichijoji area
Converse’s second company-managed store, White atelier BY CONVERSE, has opened in Kichijoji. As with its first shop in Harajuku, we helped in various ways, including the development and implementation of a proposal for the shop that was tailored to the Kichijoji area where there are a large number of family clientele, based on the concept of an “atelier creating lifestyles from the ground up”. We provided a wide range of support, including for the design of the shop space, graphic design and planning. The point of the design is that of a “shop that can be enjoyed by families”. In addition to services that are unique to Kichijoji, the shop is augmented by events and goods, including play spaces and fitting services for children.
Customized area where original sneakers can be created
Also includes kids-only areas
The interior of the store is a large space without partitions that is also relaxing for children
Customers can print illustrations by popular illustrator,Nobumasa Takahashi, right on the spot
バッグとリボンを自由に組み合わせることができ楽しくカスタマイズできるラッピングバッグです。
We also assist with planning and designs for Kichijoji-limited wrapping bags. These are wrapping bags where the bag and ribbon can be combined and customized.
At the opening, presents of original coloring balloons were presented to both adults and children to enjoy.
Kids-popular workshops