TITLE LUMINE SINGAPORE
- Type
- SHOP/SINGAPORE
- Client
- (株) ルミネ
- Year
- 2017.11
- INTERIOR
- GRAPHIC
- PLANNING
シンガポールで「東京の今」を感じられるショップディレクション
ルミネ初の海外ショップがシンガポールにオープン。「TOKYO STYLE・CULTURE・DESIGN」をコンセプトに働く女性をターゲットとしたショップのコンセプトをはじめ、ショップ内インテリアコーディネート、アートのセレクトやディレクションをお手伝い。東南アジアの中でも多様な文化がクロスするシンガポールに、「東京の今」を感じる空間を作り出し、毎日を楽しむおしゃれなシンガポールの女性たちが集うサロンを目指しました。また、ルミネ初となる直営カフェ『Lumine Café』のコンセプトやメニュー開発、インテリアコーディネート、アートのセレクトやディレクションプランニング、グラフィックデザインなどもお手伝いしました。
Shop direction with a chance to experience “Tokyo today” in Singapore
Lumine’s first overseas shop is now open in Singapore. We had a hand in coordinating the interior design of the shop and selecting and directing the art used, as well as with the concept of the shop which targets working women based on the concept of “Tokyo Style, Culture, Design”. We aimed to build a space where customers could get a feel for “Tokyo today” in Singapore, where Japan and Singapore’s uniquely diverse fashion cultures cross in Southeast Asia, creating a salon where fashionable Singaporean women could gather to enjoy daily life. We also helped develop the concept and menu for Lumine’s Café, their first directly run café, as well as the coordination of interior design, selection and planning the direction of art, and graphic design.
Coordinating the interior design of the fashion area. Art by Tokyo-based Ed Tsuwaki
Art display by Cato Friend, a popular artist in Tokyo
Sofa in the shoes corner is an original design
Healthy (and photogenic!) smoothie parfait
All carefully-selected fruit is grown in Japan
Healthy (and adorable!) parfaits are also popular with the store’s female clientele!
The café is crowded with female customers and families on weekends